About Seoul Halal Guide

About Seoul Halal Guide

Our Mission

Seoul Halal Guide curates verified halal restaurants, prayer facilities, and Muslim-friendly accommodations across Korea — helping Southeast Asian Muslim travelers explore Korea with confidence.

We focus on three pillars:

  1. Verified Information — Every restaurant and venue we feature is cross-checked against the Korea Tourism Organization (KTO) official halal database, which classifies establishments into four tiers: Halal Certified, Self-Certified, Muslim Friendly, and Pork-Free.
  2. Multi-Language Accessibility — Content available in English, Bahasa Indonesia, and Bahasa Melayu — the primary languages of our 240+ million Southeast Asian Muslim readership.
  3. Mobile-First Design — Built for the way travelers actually browse (98.3% of Indonesian internet users are mobile-first, per DataReportal 2025).

Why We Built This

Korea welcomes over a million Muslim visitors annually, yet halal travel information remains scattered across language barriers and inconsistent certifications. Seoul Halal Guide consolidates trusted sources into one accessible resource.

Honest Disclosure

Our founder, Jeffrey Ahn, is not Muslim. Seoul Halal Guide is operated by a non-Muslim Korean team committed to serving the Muslim travel community through:

  • Rigorous primary-source verification (KTO, MUIS, JAKIM, MAFRA)
  • Editorial advisory from Muslim community contributors (Phase 2)
  • Transparent labeling: “Verified by KTO” / “Pending review” / “Self-certified — please confirm locally”

We do not issue halal certifications. We curate publicly available information from authoritative sources.

Our Founder

Jeffrey Ahn (안재용) is a 30-year IT industry veteran based in Seoul, with 15 years in software development, 20 years in product and business planning, and 10 years operating startups. Currently focused on building Seoul Halal Guide as a sustainable bridge between Korea’s tourism infrastructure and Southeast Asia’s growing Muslim travel market.

Editorial Policy

  • We never publish religious or dietary information without primary-source verification
  • We disclose affiliate relationships transparently (see Privacy Policy)
  • We welcome corrections at hello@seoulhalalguide.com

Sources & Partners

  • Korea Tourism Organization (KTO) — official halal restaurant database
  • Mastercard-CrescentRating Global Muslim Travel Index
  • GMInsights Halal Food Market Reports
  • DataReportal Digital Trends Report

Get in touch: hello@seoulhalalguide.com

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